Saatchi & Saatchi Los Angeles has an online data management system that stores all of the agencies creative assets and resources that are accessible to all employees. I was tasked with creating an identity suite for The Hub team.
A Hub is the effective center of an activity or network. Elements and information congregating at one source is the inspiration behind The Hub’s visual identity. It is influenced by the beauty of function and structure of web based storage, as seen in the custom typeface inspired by gathering and connection of data.
Design/ Logo: Sarah DaBoub
Vans wants to re-authenticate itself with the skate culture, by reminding the everyday skater to never forget where they came from.
Illustration/AD: Sarah DaBoub
Copywriter: Abigail Hoeflinger
Not affiliated with the Vans brand
Vans will place decals in select secret street skate spots
When skaters find these skate spots, they can share a photo via social media with the hashtag #neverforgetyourroots for the chance to win Vans newest pro skate collection.
One Show Technology
With lives that revolve around technology, how can we combat the harmful light from electronic devices
and protect our children’s still developing eyes while encouraging a break from the screens?
Young Ones One Show Silver Pencil
Creative Circus Student Show Student Choice Award
Illustration: Sarah DaBoub
Design: Sarah DaBoub, Sarah Ostrofski
AD: Kelley O'Hare
Copywriting: Becca Zarvoski, Sarah Bailey
"Therein lies the essential contradiction—and, one might say, the definitive characteristic—of Kevin Parker's music. His music is both meticulously crafted and gloriously unkempt." - Matt Fink, Under The Radar
Poster Design: Sarah DaBoub
Saatchi & Saatchi LA Snapchat
Saatchi & Saatchi LA requested a geo-filter surrounding the building. I was asked to create options for snapchat filters that embody the spirit and culture of the agency. I was able to draw whatever my brain wished. For the end result, Saatchi LA choose to use all of the icons I created with the plan to change the image every few months.